Due to the heavy charges for wireless access at the Marriott Hotel, I decided to post my Blogging 4 Business highlights after the event.
The final session entitled 'Blogs and the Media' featured a great panel and some interesting insight from Peter Bale - Online Editorial Director at the Times Online. Peter's thoughts on managing brand risk and consideration of regulatory issues are also highly relevant issues for my employer, Reed Business Information.
The potential cost implication of moderating blogs was also something that I hadn't really considered fully, so this is another area that requires considersation as I develop a proposal for a Reed Business corporate blogging platform.
Guillaume Champeau, Project Manager for AgoraVox, offered some insightful comment on the future role of citzen media, and how he sees traditional and citizen media as complementary.
I'm really impressed with the AgraVox model and paticularly the way in which advertising revenue will be split with the contributing author. It set me thinking about the idea of developing citizen media within a B2B model, getting industry experts to publish blogs alongside our editorial teams in specific vertical markets.
The idea of an Airbus engineer blogging for Flight Global alongside our regular journalists, could add real value for our users and build an online aerospace engineering community.
Could be an interesting pilot project, so watch this space!
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