Jeff Jarvis is right on the money with his post on SEO as the new newsstand.
I'm currently working on an internal project with Jim Muttram to embed SEO at the heart of editorial practice. This requires a huge cultural shift and is bound to meet objection from the 'Old Guard', but RBI journalists have to recognise and embrace new distribution channels such as search, blogs and RSS.
At the end of the day, its not just about SEO, but journalists understanding how to write well for the user.
Comments