Following a lengthy meeting discussing the adoption of a corporate blogging strategy that effectively went nowhere, my growing frustration has finally inspired me to start blogging.
Don't get me wrong, I understand all the issues with corporate culture and leadership, but when you can see other corporates embracing social media, as a leading B2B publisher, RBI should be ahead of the game.
I'm hoping this blog will help to share ideas and frustrations with others who are in a similar position within large corporates. Maybe I should start by breaking senior management in gently. Dan Gillmor sums it up nicely on the BBC.
